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Marketing Management

Marketing Management

Marketing Management notes

Philip Kotler

View all 6 notes for Marketing Management, written by Philip Kotler. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.

Author(s)

Philip Kotler

ISBN

9780273718567

Publisher

Pearson Education

Language

en

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CH 6

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CH 6
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7

November 2018

2018/2019
ch 6 developing pricing strategies and programs
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CH 8

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5

November 2018

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summary of MBA 214 chapters from the book Marketing Management Kotler Keller
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CH 2

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CH 2
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6

November 2018

2018/2019
ch 2 developing marketing strategies and plans
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CH 7

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CH 7
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6

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2018/2019
ch 7 summary form marketing management
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CH 1

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CH 1
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5

November 2018

2018/2019
ch 1 defining marketing for the new realities
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CH 3

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5

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2018/2019
ch 3 tapping into global markets
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