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Chapter 1 Marketing: The Act and Science of Satisfying Customers

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Cover of Contemporary Marketing, 2015 Update 16TH 15 (ISBN 978-1285187624) ISBN13: 978-1285187624 ISBN10: 1285187628 By Boone and Kurtz Edition: 16TH 15 Copyright: 2015 Publisher: Cengage Learning Published: 2015 International: No

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Institution: Texas Wesleyan University
Course: Marketing

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Uploaded on: May 18, 2017
Number of pages: 2
Written in: 2016/2017
Type: Class notes
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