Customer Relationship Management essay

Businesses, no matter big or small, all need to generate revenue to stay alive in the constantly changing economy. The customer is always the king, a common saying, which essentially means driving businesses to form well-established relationships with their customers who can either make or break them. Each customer plays a very important role in growth of the company. Having diverse needs, customers expect the sales representatives or customer service representatives to understand them and respond appropriately in order to generate optimal performance. Each customer has data of the lifetime they have spent doing business with the company, crucial information that is attained to be used to tailor products and even services to the specific needs of the customer......