RES 371 Final Exam Answers.docx

RES 371 Final Exam A Res 371 Final Exam AnswersTHE FINAL EXAM1. Applied mathematical models may be used to determine which customers in its database were currently responsible for most of its profitability and which customers were not but had similar characteristics to the most profitable customers. What could be utilized to identify these customers?A. data warehousing B. computer programming C. data miningD. customer relationships management | |Explain: (software as a service, where organizations access applications via the Internet but their data, documents, etc., reside on their owncomputers), many expanding clouds include both the infrastructure for…. |2. Companies that see research as the fundamental first step in any business decision will create proprietary methods for conducting research. At what level of the hierarchy of business decision-making do these companies operate?A. foundation tier B. top tierC. base tier D. middle tier |: |Explain: |3. Which of the following questions is considered first when discussing a management dilemma?A. What symptoms cause management concern?B. How can management eliminate negative symptoms?C. What is the recommended course of action?D. What does the manager need to know to choose the best alternative from the available sources of action? |Answer: |Explain: |4. A company is designing a survey to obtain information on the reliability of a product it sells. To obtain the most valid research information, whom should the company send this type of survey to?A. a random sample of its customers B. a random sample of its vendorsC. a random sample of its customers who own the productD. a random sample of its employees |Answer: |Explain: |5. The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the:A. management question B. management-research question hierarchy C. research questionD. management dilemma |Answer: |Explain: |6. The goal of research ethics is to:A. protect researchers from legal liability B. ensure that no one is harmedC. identify what behavior is appropriateD. ensure research sponsors fulfill their legal obligations |Answer: |Explain: |7. This tactic is used when subjects are told part of the truth or when the truth is fully compromised.A. coercionB. informed consent C. debriefing D. deception |Answer: |Explain: |8. The main weakness in the research process is:A. failing to identify all relevant secondary information B. identifying a flawed sampling frameC. incorrectly defining the research questionD. improperly defining the target population |Answer: |Explain: |9. Survey questionnaires are more effective when used in research to determine:A. defect rates in automobile parts coming off a production lineB. the attitudes of prospective customers C. how temperature and humidity affect concrete cure timeD. the effect of price changes on sales volume |Answer: |Explain: |10. Which type of management question asks what do we want to achieve?A. choice of purposeB. research questionC. evaluation of solutionsD. control |Answer: |Explain: |11. The automaker market share held by the GM is different than 20%. This is an example of:A. a research questionB. a relational hypothesisC. an explanatory hypothesisD. a descriptive hypothesis |Answer: |Explain: |12. The use of a control group in research:A. minimizes the cost of experimentationB. serves as a comparison to assess the manipulationC. provides for the manipulation of the independent variableD. allows for discovery of the average effect of the independent variable in different situations |Answer: |Explain: |13. An experiment with statistical significance finds that an increase in hours of television viewing is positively related to an increase in the cat food sales. This is an example of: A. a null hypothesisB. a research questionC. an alternative hypothesisD. a relational hypothesis |Answer: |Explain: |14. A customer is defined: An individual with a history of shopping at a retail store with two or more visits, and has expenditures greater than $10, before the study starts. This is an example of: A. a conceptual schemeB. a hypothetical constructC. an operational definition D. a dictionary definition |Answer: |Explain: |15. Jim is entering data in Excel on the subject’s hair color. Because the values entered reflect four colors, this variable data level is:A. ordinal B. nominal C. dichotomousD. continuous |Answer: |Explain: |16. Which variable in an experiment is the manipulated variable?A. moderating variable B. independent variableC. dependent variableD. extraneous variable |Answer: |Explain: |17. Quantitative research seeks to _____ theory while qualitative research _____ it.A. build applies B. interpret examinesC. understand testsD. test builds |Answer: |Explain: |18. Which of the following is a benefit of randomized quantitative research?A. sample sizes are generally small B. it uses a nonprobability sampling methodC. results are generalizableD. the null hypothesis is never rejected |Answer: |Explain: |19. What is the first step in conducting business research? A. choose the experimental designB. specify the treatment levelC. select relevant variables D. control the experimental environment |Answer: |Explain: |20. Data originating from studies conducted by others and created for a purpose different from the purpose of your study is called:A. statistical data B. secondary data C. primary dataD. quantitative data |Answer: |Explain: |21. The objective of formal research design is to:A. expand understanding of a topicB. discover future research tasksC. answer the research questionD. provide insight |Answer: |Explain: |22. What scale scores an object or property without making a direct comparison to another object or property.A. categorizationB. rankingC. rating D. sorting |Answer: |Explain: |23. What level of measurement comes from the simplest data?A. nominal B. ordinal C. interval D. ratio |Answer: |Explain: |24. The measure of deviation from the mean, such that data stretches toward one tail is called:A. platykurticB. skewnessC. kurtosisD. outliers |Answer: |Explain: |25. What is the degree to which a survey instrument measures what we wish it to measure?A. practicalityB. validity C. reliabilityD. significance |Answer: |Explain: |26. The list of elements in a target population from which the sample is drawn is known as the: A. sampling frame B. population extentC. databaseD. sampling base |Answer: |Explain: |27. The method of ensuring data accuracy and conversion from raw form into classified forms appropriate for analysis is called:A. data measurement B. codingC. data entryD. data preparation |Answer: |Explain: |28. What is the assignment of numbers or symbols to survey answers so that the responses can be grouped into a limited number of categories? A. data entryB. editingC. codingD. measurement |Answer: |Explain: |29. The standard error of the mean is a measure of: A. accuracy B. standard deviationC. central tendencyD. significance |Answer: |Explain: |30. What are summary descriptors of variables of interest in a sample?A. population parametersB. sample statistics C. systematic estimatesD. standard errors |Answer: |Explain: |When complete, post to Assignments and bring a copy to class for discussion.