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Summary

Summary lectures Psychology of Advertising

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This is a summaryof the course Psychology of Advertising at Leiden University. All chapters of the book Psychology of Advertising by Fennis & Stroebe are included. Also the guest lecture of Cees Wijnnobel.

Institution
Universiteit Leiden (UL)
Course
Psychology of advertising










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Connected book

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Bob M. Fennis, Wolfgang Stroebe The Psychology of Advertising
  • mei 2010
  • 9781848723061
  • 1

Written for

Institution
Universiteit Leiden (UL)
Study
Psychologie
Course
Psychology of advertising
All documents for this subject (7)

Document information

Summarized whole book?
Yes
Uploaded on
June 19, 2019
Number of pages
19
Written in
2018/2019
Type
SUMMARY

Subjects

  • psychology advertising ad university lead elective course summary fennis stroebe psychology

More courses for Universiteit Leiden (UL) > Psychologie

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  • Toetsende statistiek
  • Psychometrie
  • Geschiedenis van de psychologie
  • Social psychology of organizational behavior
  • Experimenteel correlationeel onderzoek
  • Inleiding in de psychologie
  • Seksuologie
  • Ontwikkelings- en onderwijspsychologie
  • Consciousness
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